This book examines rapid cognition — the judgments the unconscious makes in the first two seconds — arguing they are often extraordinarily good, that they fail in specific and identifiable ways, and that too much deliberation can destroy them.
This book examines rapid cognition — the judgments the unconscious makes in the first two seconds — arguing they are often extraordinarily good, that they fail in specific and identifiable ways, and that too much deliberation can destroy them.